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Last Updated: February 1, 2024
Mattress Firm offers a range of products and services focused on helping you understand and optimize your overall sleep through use of collected sleep data. The Application helps you track your sleep data including sleep duration, sleep onset, sleep staging and other collected information to provide a SleepScore® and other key metrics that allow you to take actionable steps to better sleep (all collectively, “Services”). Your data is necessary for us to provide the Services.
The prime purpose of collecting and using your data is to allow us, as part of the Services provided to you, to properly measure and create a personalized path to achieve better sleep. The use of your collected personal sleep data is necessary for Mattress Firm to deliver Services that involve analyzing and evaluating sleep conditions and solutions. We do not and will not sell your data to any third-party in exchange for money. From time to time, however, we may authorize our service providers and third parties with whom we share your information to use such information to improve their products and service offerings, including the services that they offer to Mattress Firm.
Why We Use Your Personal Data
We use your personal data if you consent to this use by any of downloading, installing and using the Application.
How We Collect and Use Personal Data
Mattress Firm collects your personal data to operate effectively and provide you with the appropriate sleep advice and recommendations to achieve better sleep. You have the option to decline when asked to provide personal data. But if you elect not to provide data that is necessary to a product or service feature, you may not be able to use all Services or features of the Services given the provided information is necessary for us to perform certain critical Services tasks and to support Services features.
We use the data that we obtain through our interactions with you to personalize sleep advice and insights along with recommendations of relevant sleep services and products that may help your sleep condition based on analysis of your collected sleep data.
We use collected data to continually improve our product and services including adding new features and enhancing accuracy of the platform. For example, we use sleep data and demographics to improve the relevancy of the sleep advice, insights and recommendations we provide by training sleep models and algorithms.
We may use your data to customize your experience with us. We may collect data about your activities on and interactions with various devices and link that information. Through such cross-device linking, we can provide you with a consistent experience across the devices you use. We may also combine data we get from you with information about you we have received from third parties or publicly available sources to assess trends and interests.
We may use your personal data across all of our brands in order to serve you with advertising, promotions, recommendations, content and offers that we believe may be of interest to you, based on the information we collect through the Application. In certain circumstances, we may send you communications about special promotions or offers via regular mail, email, or other electronic channels, including ads served on social media platforms. We may also use your data to conduct marketing research in order to optimize our marketing strategies.
We will use your personal data to authenticate your identity and provide you with secure access to the Services. We will also use personal data for security and fraud prevention purposes, to protect our company, our customers or our assets (including the Application).
The data we collect varies based on your interactions with Mattress Firm, and your selections regarding various Services product settings and the specific product and features you may utilize. The following are a list of the categories of data we collect:
Personal Contact Data, Credentials and other Data Collected:
Data We Collect: Basic account data that includes your first and last name, date of birth, phone number, email, IP address, postal address, username and password. This may also include preferred language. All of our databases are encrypted.
Why: We collect this information to authenticate, secure and provide you with access to our Services and to verify that you are age eligible to use the Services. We also use this information to communicate with you as to your account, sleep progress, news and other information that may be pertinent to you which you may opt out of. We also use this data to provide you with product and service recommendations and to serve ads to you.
Data We Collect: Through your use of the Application to quantify your sleep, we collect measurements of your respiration, movement, noise disturbances, and other sleep measurement data. During onboarding we request personal information including height, weight, age, and gender.
Why: Use of your collected sleep data is used to provide your daily SleepScore®, and powering the engines based on your measured personal sleep condition, provides necessary insights, advice, and education to help you achieve greater understanding of your sleep condition. Your personal information is needed for that guidance. Personalized solution recommendations may include general product or service categories or specific products or services, some of whom we may have a relationship with. Your height, weight, age and gender are critical to calculating your recommended sleep solutions. And access to your sleep data is required for the Application to work.
Sleep Environment Data: Data We Collect: Through questionnaires we may ask you questions relating to your specific sleep environment and products used to help you sleep. This information may include information regarding your mattress, curtains, sleep aids, and other related information pertaining to your sleep.
For users of iOS Health app, to improve our ability to provide personalized sleep analysis and recommendations, Mattress Firm, via the Application, requests permission to read and write health data from the Health app. Thereby allowing the importing of SERVICE sleep parameters into the Heath app. Mattress Firm does not use HealthKit data for advertising purposes and will not sell Healthkit data. Your Apple® device will only allow Mattress Firm, via the Application, to read and write such data if you grant permission via your device’s settings.
For users of Google Health Connect, to improve our ability to provide personalised sleep analysis and recommendations, Mattress Firm, via the Application, requests permission to read health data from Google Health Connect. Thereby allowing the importing of SERVICE sleep parameters into the Health app. Mattress Firm does not use Health Connect data for advertising purposes and will not sell Health Connect data. Your Health Connect device will only allow Mattress Firm, via the Application, to read such data if you grant permission via your device’s settings. The use of information received from Health Connect will adhere to the Health Connect Permissions Policy, including the Limited Use requirements .
Why: We collect information regarding your sleep environment to supplement your sleep data to improve our ability to provide personalized sleep analysis and recommendations.
Location Data: Data We Collect: For users accessing our sleep data services through the Application, we request to collect data about your precise geolocation. This information may include using identifying nearby cell towers and Wi-Fi hotspots. Our sleep analysis products necessarily require your precise geolocation data.
Why: Location-based data can include local weather, allergen, and related data available in the public domain to supplement our sleep data collected to help provide improved sleep recommendations. Location information helps render our sleep recommendations more data-driven and more accurate. If we lack location data, and the other data that location data confirms (like weather and allergen data), we may be unable to provide accurate sleep recommendations and guidance.
Contacts and Relationships:
Data We Collect: You may choose to add your contacts’ information and information regarding relationships with others (who may also be consumers utilizing our platform).
Why: Allowing participation in social or friends and family sharing capabilities hosted by Mattress Firm or its partners can greatly enhance your experience with our platform and adds to the information we can utilize to guide our sleep recommendations.
Data We Collect: Data about your device and how you and your device interacts with Mattress Firm and our products and services can be necessary to provide you a more personalized experience.
Technical Information: We collect information from your mobile device when you access or use the Application and Services, such as browsing history and search history within our sites. This information includes device and network information, cookies, log files and analytics information which we use to increase our ability to improve our services.
Customer Service / Troubleshooting: When you engage with customer service, we collect data about you, your device, software, app, and other details related to the issue. When you contact us for customer support, any phone conversations, email correspondences or chat sessions with our representatives may be monitored and recorded. These may also include error and performance reports used to help customer support in identifying potential issues.
Why: We use data to provide improve customer service and efficient troubleshooting of potential user issues. We use data to develop aggregated analysis and business intelligence to enable us to operate, improve, make informed decisions, secure, and report on performance of the business.
Sleep Research Content:
Data We Collect: We collect content that you may share with Mattress Firm which may include posts, feedback, reviews, files, questions, information, or comments through social media, customer service or the community.
Why: We may use data we collect at an aggregated level (no personal identifiers included) to gain new insights into sleep which may be used by the company or its partners to improve overall state of sleep science. Such insights may be published from time to time. All data will have any personal identifiers removed. This information is a valuable contributor toward accurate sleep guidance as scientific insights gained from this information can be used to continually improve Mattress Firm’s products and services.
Data We Collect: We collect your daily SleepScore® that is generated by the Application through your use of the Services.
Why: We use your daily SleepScore® to further provide you with the Services. We may also share your SleepScore with our different brands, including Mattress Firm and Sleep Experts, to make product and service recommendations to you and for marketing research purposes.
Cookies and Similar Technologies
We may use tracking tools like clickstream data, cookies and pixel tags. You may disable some of these tracking tools by managing your cookie preferences as detailed by the Application; however, if you choose to download or use our Application or any of the Services, you expressly consent to the use of those tracking tools that are necessary for the proper functioning of the Application and the Services.
Clickstream data is a record of your activity on the internet. This data is recorded whenever you click anywhere in an application and is used for the purposes of collecting, analyzing and reporting data about how you use our products and services. This method of data collection is used to capture non-personal information.
A cookie is a small text file that may be stored on your device when you access the Application or any of the Services. A "session cookie" expires immediately when you end your session (i.e., close the Application). A "persistent cookie" stores information on the device so when you end your session and return to the Application at a later date, the cookie information is still available. When you use the Application, we may use both a session and a persistent cookie. These cookies may contain information (such as a unique user ID) that is used to track your usage of the Application and in some cases, your e-mail address. Your e-mail address is only saved in this cookie if you register with us.
When you select to go to a partner website to learn more about or purchase a Recommended product or service we store the data in a cookie and other similar technologies to help facilitate your experience by embedding provide information and associated coupon code where applicable.
A pixel tag (also known as a web beacon) is a small string of code that represents a clear graphic image and is used in conjunction with a cookie. A pixel tag allows us to capture certain additional types of information about a user’s actions through the Application, such as a user’s cookie number, the time, date, duration and number of page views, a description of the page where the tag is placed and details about any items that were purchased. Pixel tags help us analyze our customers' online behavior and measure the effectiveness of our marketing and our advertising. We work with service providers that help us track, collect and analyze this information.
If you would like more information about this practice and to know your choices for not having this information used by third-party service providers, please visit http://www.networkadvertising.org/managing/opt_out.asp Facebook Custom Audience Ads
We may display interest-based ads to you when you are using Facebook through a tool offered by Facebook called the Custom Audience Tool. This tool allows us to personalize our ads based on your shopping experience with us. We do not share any of your personal information, including your shopping history, with Facebook. The tool lets Mattress Firm convert your e-mail address to a unique number that Facebook uses to match to unique numbers Facebook generates from e-mail addresses of its users.
Google Custom Match Ads
We may display interest-based ads to you when you are using Google through a tool offered by Google called the Custom Match Program. This tool allows us to personalize our ads based on your shopping experience with us. The tool lets Mattress Firm convert your e-mail address to a unique number that Google uses to match to unique numbers Google generates from e-mail addresses of its users.
If you are opted in to receive marketing e-mails from us and wish to unsubscribe, you can do so by clicking on the Unsubscribe hyperlink at the bottom of the marketing e-mail you receive. We will note in our database that you have elected to opt out of future e-mails from our company. Your record will still remain in our database but you will not receive any future mailings unless we manually opt you back in.
You may also choose to opt out of e-mails by sending an e-mail to us at email@example.com. If you choose to opt out with this method, please be sure to include the e-mail address that you would like us to unsubscribe.
Reasons We Share Personal Data
We share personal data with vendors, partners or agents working on our behalf for the purposes described in this statement to provide our Service. An example being that we use a service provider, SleepScore Labs, LLC, which developed the Application on our behalf, to collect and process, on our behalf, the data obtained from you through the Application.
We may share your information with third parties who provide services to Mattress Firm such as supporting, improving and promoting the Services. Third party service providers will only have access to the information necessary to perform these limited functions on our behalf and to comply with applicable law and are required to protect and secure your information. We may also engage third parties to collect information about your use of the Services over time on our behalf so that we may promote Mattress Firm and our products and services or display information that may be relevant to your interests on the Services or other websites or services. Mattress Firm is not responsible for the terms or policies of third parties.
Subject to your privacy settings, your information and content may be publicly accessible should you authorize that, which is your choice.
If Mattress Firm becomes involved in a business combination, securities offering, bankruptcy, reorganization, dissolution or other similar transaction, we may share or transfer your information in connection with such a transaction.
We may preserve and share your information with third parties, including law enforcement, public or governmental agencies, or private litigants, within or outside your country of residence, if we determine that such disclosure is reasonably necessary to comply with the law, including response to court orders, warrants, subpoenas, or other legal or regulatory process. We may also retain, preserve or disclose your information if we determine that disclosure is reasonably necessary or appropriate to prevent any person from death or serious bodily injury, to address issues of national security or other issues of public importance, to prevent or detect violations of our Terms of Service or fraud or abuse of Mattress Firm or its affiliates or other users of the Application, or to protect our operations or our property or other legal rights, including by disclosure to our legal counsel and other consultants and third parties in connection with actual or potential litigation.
We may share your information with third parties when we forward Digital Millennium Copyright Act (DMCA) notifications, which will be forwarded as submitted to us without any deletions.
Please note through affiliate product or service recommendations, you may elect to select links to partner sites whose privacy policies differ from Mattress Firm. Should you provide personal data to any of those products and services or partners, your data shall be governed by their respective privacy policies. We are not responsible for third-party practices or policy terms.
We may also have to disclose personal data necessary to:
- Protect our customers security, or to prevent the loss of life or severe injury;
- Operate and maintaining the security of our products which include internal and third party computer systems and networks vital to the operation of our products; and
- Protecting the rights or property of Mattress Firm, including enforcing the terms governing use of the services.
While Mattress Firm continues to work hard to protect your personal information, no data transmission over the Internet can be guaranteed to be absolutely secure, and Mattress Firm cannot ensure or warrant the security of any information you transmit to Mattress Firm. Transmitting personal information is done at your own risk.
Access and Control of Your Personal Data
You can view and manage your data via the Application. For example, you can view and update your profile data, user settings, and view historical sleep data.
You may delete a specific night’s tracking session, and the session would be deleted from the Application however, the basic measurement data and other data captured by the Application remain in the database, accessible by Mattress Firm.
Deleting Information and Accounts
Uninstalling the Application does not close your account. You may request that your account is deleted by submitting a Customer Service Request . Once deleted, your data, including your account, activities and place on leaderboards cannot be reinstated.
Note that content you have shared with others or that others have copied may also remain visible after you have deleted your account or deleted the information from your own profile. Your public profile may be displayed in search engine results until the search engine refreshes its cache.
Accessing Your Information
You can access much of your information by logging into your account. If you require additional access or assistance, submit a Customer Service Request .
Rectify and Delete Requests
You can also rectify or delete much of your information by logging into your account. If you are unable to do this, please contact us by submitting a Customer Service Request . Inquiries will generally be responded to within thirty (30) days or less.
Uninstalling the Application
If you wish for us to stop collecting personal data from you by means of the Application, you must uninstall the Application
For California Residents:
Your California Privacy Rights
Shine the Light
Pursuant to Section 1798.83 of the California Civil Code, if you have an established business relationship with a business, you have the right to request from that business, certain information with respect to the types of personal information that business shares with third parties for those third parties' direct marketing purposes and the identities of the third parties with whom that business has shared such information during the immediately preceding calendar year.
California Consumer Privacy Rights Act
Pursuant to Sections 1798.110 and 1798.115 of the California Civil Code, you have the right to request that a business disclose to you the following:
(1) The categories of personal information it has collected about you;
(2) The categories of sources from which the personal information is collected;
(3) The business or commercial purpose for collecting, or selling or sharing personal information;
(4) The categories of third parties with to whom the business shares discloses personal information;
(5) The specific pieces of personal information it has collected about you;
(6) The categories of personal information that the business sold or shared about you, if any, and the categories of third parties to whom the personal information was sold or shared, by category or categories of personal information for each category of third party to whom the personal information was sold or shared; and
(7) The categories of personal information that the business disclosed about you for a business purpose, if any, and the categories of persons to whom your personal information was disclosed for a business purpose.
Please note that Mattress Firm will not provide you with personal information more than twice in any 12-month period.
Pursuant to Section 1798.105 of the California Civil Code, you have the right to request that a business delete any personal information about you which the business has collected from you.
Pursuant to Section 1798.106 of the California Code, you have the right to request that a business that maintains inaccurate personal information about you, correct such inaccurate information.
Pursuant to Section 1798.121 of the California Code, you have the right to request that a business that collects sensitive personal information about you to limit its use of your sensitive personal information to that which is necessary to perform the services or provide the goods requested by you.
Do Not Sell or Share My Personal Information
Mattress Firm does not sell your personally identifiable information in exchange for money. We may, however, share your information with third parties. Pursuant to Section 1798.120 of the California Civil Code, you have the right, at any time, to direct a business that sells or shares your personal information about you to third parties not to sell your information, even if no money is exchanged.
To exercise any of your information or opt-out rights, you may submit your request online , or send a written request to: “Mattress Firm, 10201 S. Main Street, Houston, TX 77025, Attn: Legal Department”. If submitting a written request, please include your name, mailing address, telephone number and email address.
No business may discriminate against you on account of your exercise of these rights.
Below are metrics regarding Access, Delete and Do Not Sell My Personal Information requests submitted pursuant to the CCPA that Mattress Firm received, fulfilled (in whole or in part), and denied between January 1, 2022 and December 31, 2022. These requests include all individuals, not just Californians.
Number of Requests Received: 343495
Number of Requests Fulfilled: 241356
Number of Requests Denied: 10235
Median Number of Days to Fulfill Requests: 7
Number of Requests Received: 126 120
Number of Requests Fulfilled: 10396
Number of Requests Denied: 231
Median Number of Days to Fulfill Requests: 76
Do Not Sell Requests
Number of Requests Received: 189152
Number of Requests Fulfilled: 124109
Number of Requests Denied: 6510
Median Number of Days to Fulfill Requests: 76
Number of Requests Received: 1623
Number of Requests Fulfilled: 25
Number of Requests Denied: 14
Median Number of Days to Fulfill Requests: 76
Number of Requests Received: 14
Number of Requests Fulfilled: 12
Number of Requests Denied: 02
Median Number of Days to Fulfill Requests: 6
Opt Out of Targeted Advertising
Number of Requests Received: 11185
Number of Requests Fulfilled: 11139
Number of Requests Denied: 06
Median Number of Days to Fulfill Requests: 6
For Nevada Residents
Mattress Firm does not sell your personally identifiable information in exchange for money. However, if you would like to opt-out of the sale of your personally identifiable information, submit your request online , or send a written request to: “Mattress Firm, 10201 S. Main Street, Houston, TX 77025, Attn: Legal Department”. If submitting a written request, please include your name, mailing address, telephone number and email address.
For All of Our Guests (including Residents of Colorado, Virginia, Connecticut and Utah)
You may request that we:
- Confirm if we are processing your personal information
- Correct inaccuracies in your personal information
- Delete any personal information about you which we have collected
- Provide you with a portable copy of the personal information we have collected about you
- Opt you out of the sale of your personal information to third parties
- Opt you out of Targeted Advertising
- Opt you of the processing of your personal information in furtherance of decisions that produce legal or similarly significant effects on you.
If you would like to exercise any of these choices, submit your request
, or send a written request to: “Mattress Firm, 10201 S. Main Street, Houston, TX 77025, Attn: Legal Department”. If submitting a written request, please include your name, mailing address, telephone number and email address.
If you would like to appeal any decision that we make with respect to any request that you have submitted regarding your personal information, please submit your request online , or send a written request, noting your appeal, to: “Mattress Firm, 10201 S. Main Street, Houston, TX 77025, Attn: Legal Department”. If submitting a written request, please include your name, mailing address, telephone number and email address.
Other Important Privacy Information
Below, you will find additional privacy information you may find important. Should you have any questions please contact us by submitting a Customer Service Request .
Security of Personal Data
Mattress Firm is committed to protecting the security of your collected personal data. We use a variety of security technologies and procedures to help protect your personal data from unauthorized access, use or disclosure. For example, we store the personal data you provide encrypted and on computer systems that have limited access and are in controlled facilities.
Collection of Data from Non-US Residents and Children
We do not promote or market the Application or any of the Services outside of the United States of America and do not intend to interact with, or secure any user data from, persons who are not residents of the United States of America. If you are not a resident of the United State of America do not seek to utilize the Application or the Service. We will exclude, for purposes of our use (other than to delete and suppress), any information obtained from persons who are not residents of the United States. We do not intend to market to or interact with, or secure any User Data from, children sixteen (16) years old or younger.
You must be over the age of eighteen (18) to create an account and use our Service.
If you are a minor and wish to utilize our product or the Service, your parents or legal guardians (hereafter your “Parents”) must engage in purchasing the product or Service and additionally if you are under eighteen (18) years old give us their written consent by contacting our customer service department. Our teams will answer any questions that you or your Parents may have concerning the use of our products and services and the rules relating to the collection of personal data.
Our Service is not by design reasonably likely to attract users who reside outside of the United States or children sixteen (16) years old or younger, to purchase or otherwise use our Service.
Sleep Study or Beta Releases
From time to time, Mattress Firm may offer opportunities to participate in sleep studies or access to beta products and features. As a result, these may change the data collected and the user experience that employ different privacy and security measures from those typically present in our products. If you participate in such a study or beta release you may need to enter into a different agreement for access.
Where We Store and Process Personal Data
Personal data collected on behalf of Mattress Firm through the Application is stored and processed in the United States and accessed by authorized users for support in regions where Mattress Firm or its affiliates or service providers maintain facilities.
How to Contact Us
If you have any technical or support questions, please contact us by submitting a Customer Service Request .
If you have any privacy concerns, complaints or inquiries for Mattress Firm, please contact us via mail at
Mattress Firm, Inc.
3250 Briarpark Drive, Suite 400Houston, Texas 77042
Attn: Legal Department – Consumer Privacy.
Unless otherwise stated, Mattress Firm, Inc. is a data controller for personal data we collect through products and services subject to this statement. Our address is at:
Mattress Firm, Inc.
3250 Briarpark Drive, Suite 400
Houston, Texas 77042
Attn: Legal Department – Consumer Privacy
Note: The Services (including the Application and related sleep guidance and product recommendations) do not constitute a medical device or the practice of medicine. If you are seeking information on how to diagnose and/or treat a sleep disorder, you should consult with your healthcare professional.